As a business owner, you know that it’s easy to spend nearly
every working hour on the multitude of day-to-day tasks and crises that never
seem to end. It’s essential to your company’s survival, however, to find time
for strategic planning.
Lost in the weeds
Business owners put off strategic planning for many reasons. New
initiatives, for example, usually don’t begin to show tangible results for some
time, which can prove frustrating. But perhaps the most significant hurdle is
the view that strategic planning is a time-sucking luxury that takes one’s
focus off of the challenges directly in front of you.
Although operational activities are obviously essential to
keeping your company running, they’re not enough to keep it moving forward and
evolving. Accomplishing the latter requires strategic planning. Without it, you
can get lost in the weeds, working constantly yet blindly, only to look up one
day to find your business teetering on the edge of a cliff — whether because of
a tough new competitor, imminent product or service obsolescence, or some other
development that you didn’t see coming.
Quality vs. quantity
So how much time should you and your management team devote to
strategic planning? There’s no universal answer. Some experts say a CEO should
spend only 50% of his or her time on daily operations, with the other half
going to strategy — a breakdown that could be unrealistic for some.
The emphasis is better put on quality
rather than quantity.
However many hours you decide to spend on strategic planning, use that time
solely for plotting the future of your company. Block off your schedule, choose
a designated and private place (such as a conference room), and give it your
undivided attention. Make time for strategic planning just as you would for
tending to an important customer relationship.
Time well spent
Effective strategic planning calls for not only identifying the
right business-growing initiatives, but also regularly re-evaluating and
adjusting them as circumstances change. Thus, strategizing should be part of
your weekly or monthly routine — not just a “once in a while, as is convenient”
activity. You may need to delegate some of your current operational tasks to
make that happen but, in the long run, it will be time well spent. Please let
us know how we can help.
© 2017