Year end can’t get here soon enough for some business owners —
especially those whose companies have exceeded their annual budgets. If you
find yourself in this unenviable position, you can still cut costs to either
improve this year’s financial picture or put yourself in a better position for
next year.
Tackle staffing issues
It’s easy to put off tough staffing decisions, but those issues
may represent an unnecessary drain on your finances. If you have employees who
don’t have enough work to keep busy, think about restructuring jobs so
everyone’s productive. You might let go of extra staff, or, alternatively,
offer mostly idle workers unpaid time off during slow periods.
You also need to face the hard facts about underperforming
workers. Few business owners enjoy firing anyone, but it makes little sense to
continue to pay poor performers.
Take control of purchasing
Are you getting the most out of your company’s combined
purchasing power? You may have different departments independently buying the
same supplies or services (for example, paper, computers, photocopying). By
consolidating such purchases, you might be able to negotiate reduced prices.
To strengthen your bargaining power with suppliers when seeking
discounts, pay your bills promptly. Even if it doesn’t help you land reduced
prices, you’ll avoid late payment fees and credit card interest charges.
But don’t just continue to pay bills mindlessly. Review all of
your service invoices — especially those that are automatically deducted from
your bank accounts or charged to credit cards — to confirm you’re actually
using the services. Consider canceling any services you haven’t used in 90
days.
Redirect your marketing efforts
Advertising costs can take a significant bite out of your
budget, and the priciest efforts often have the lowest returns on investment.
Cut programs and initiatives that haven’t clearly paid off, and move your
marketing to social media and other more cost-efficient avenues — at least
temporarily. A single, positively received tweet may reach exponentially more
people than a costly directory listing, print ad or trade show booth.
A caveat
Resist the urge to solve your budget shortfalls with one
dramatic cut — the risks are simply too high. The better approach is to execute
a combination of incremental actions that will add up to savings. Contact us
for a full assessment of your company’s budget.
© 2017